Japonesque, a brand known for its pro-makeup tools, has launched a color cosmetics collection called Japonesque Color at Ulta Beauty.

The new collection features foundations, concealers, powder, blush, lipsticks, lip lacquers, eye shadows, mascara and eyeliner – totaling 72 new SKUs. The products are formulated to be long-wearing.

“After three years of perfecting our formulas and compact designs, we are thrilled to announce the launch of the Japonesque color collection,” says Karen McKay, president of Japonesque.

McKay explains, “The collection was driven by a no compromise approach to great color shades and fabulous color packaging to house it in. The same precision and superior craftsmanship that has forever defined the Japonesque makeup tools collection is visible in all of our color cosmetics products. The long journey to the creation of the final product was well worth the wait.”

The luxe packaging claims to be “one-of-a-kind – no two are exactly the same.” Each of the black compacts is decorated with a slightly different swirl design, and each design is unique. One of the compacts created for its Velvet Touch Concealer is shown. A similar swirl design is repeated on the top of the lipstick caps.

Janet Taake, senior VP of merchandising, Ulta, commented:

“The ULTA Beauty consumer has been a loyal fan of the Japonesque line of makeup tools and we’re thrilled to be the exclusive destination offering a full range of cosmetics to accompany them. The unique look and feel of each product from the Japonesque cosmetics line will meet the needs of our consumers in search of bold, multidimensional color.”